Creative Leadership That Delivers

 
 

Dive into a selection of my work that seamlessly blends strategic insight with bold design.

From scaling digital products and shaping brand identities to leading marketing strategies and crafting high-impact ad campaigns, each project embodies innovation, collaboration, and a relentless drive to create lasting impact across industries, platforms, and audiences.

 
 
 
Header_BG.png
 
 
 
 
 
 

Reimagined Air Travel. Redefined Possibility.

Revaire reimagines air travel with a members-only network, offering exclusive access to luxury flights and shared charters at exceptional value, along with connections to a world of like-minded achievers.

revaire.club
Revaire App

 

My Role:
Product Strategy
Product Design
Branding
Design System

Stage:
Startup

Sector:
Travel & Leisure
Aviation & Aerospace
Technology
Membership

 
Revaire_BKGD2.jpg
 
 
 
 
 
 

Building Bridges for Brilliant Minds.

The Transmitter is an essential resource for the neuroscience community, dedicated to helping scientists at all career stages stay current and build connections. The publication aims to deliver useful information, insights, and tools to build bridges across neuroscience and advance research.

thetransmitter.org

 

My Role:
Strategy & Research
Branding
Product Design
Design System

Stage:
Nonprofit

Sector:
Media & Publishing
Science & Research
Healthcare & Neuroscience
Technology & Digital Platforms

 
Transmitter_BKGD2.jpg
 
 
 
 
 
 

Artificial Intelligence meets the Editorial Space.

Connecting users to world-changing scientific ideas, and the fascinating people who pursue them.

 

My Role:
Strategy & Research
Branding
Font Design
Product Design
Design Ops
Design System
Content Strategy
Marketing Strategy
Documentary TV Series

Stage:
Enterprise

Sector:
Artificial Intelligence (AI)
Machine Learning (ML)
Robotics
Space
Emerging Technology
Innovation
Tech Conferences

 
Amazon_BKGD2.jpg
 
 
 
 
 
 

GPS Navigation Meets Rewards.

Disgo is a new kind of GPS navigation app developed by Verizon Location Services that rewards users simply for driving around, transforming the standard navigation experience into an engaging platform that appeals to a younger demographic.

 

My Role:
Strategy & Research
Branding
Product Design
Design System

Stage:
Startup

Sector:
Automotive & Transportation
GPS Navigation & Mapping
Telematics
Gamification
Rewards Programs

 
Verizon_DISGO_BKGD2.jpg
 
 
 
 
 
 

An old map
gets a new face.

Blending cartographic principles and savvy design to update web and mobile versions of MapQuest’s offerings for over 30 million monthly users.

 

My Role:
Strategy & Research
Branding
Product Design
Design System
Cartography
Marketing

Stage:
Scaleup

Sector:
Automotive & Transportation
GPS Navigation & Mapping
Telematics
Location-Based Services (LBS)
Travel & Trip Planning

 
MapQuest_BKGD2.jpg
 
 
 
 
 
 

GPS Integration promoting Local Services.

A new way to recommend a local, service-based business in your neighborhood.

 

My Role:
Strategy & Research
Product Design
Marketing

Stage:
Scaleup

Sector:
Technology & Software
Social Media & Online Communities
Local Networking
Community Engagement
Local Business & Services Discovery
Advertising

 
Verizon_Nextdoor_BKGD2.jpg
 
 
 
 
 
 

A Massive Upgrade for FedEx Ground Routing.

From stone-age to the 21st century, FedEx Ground Drivers now have a GPS app.

 

My Role:
Strategy & Research
Product Design

Stage:
Enterprise

Sector:
Logistics & Supply Chain
Transportation & Delivery Services
Technology & Software
GPS Navigation & Mapping
Telematics
Location-Based Services (LBS)

 
Verizon_FedEx_BKGD2.png
 
 
 
 
 
 

Streamlining Midstream.

Using the power of UX Leadership and Design Thinking to create an ecosystem of digital products, and new processes for an antiquated Midstream company to improve efficiency, reliability, safety, environmental responsibility, and fiscal stewardship.

 

My Role:
Strategy & Research
Branding (Product Line)
Product Design
Design Ops
Design System
Marketing Strategy

Stage:
Enterprise

Sector:
Energy
Natural Gas
Logistics & Supply Chain for Energy

 
DCP_BKGD2.jpg
 
 
 
 
 
 

Accelerating Growth from Application to Activation.

Transformed CWR’s application and onboarding processes, boosting customer conversion rates and reducing support calls, while equipping them with insights and streamlined workflows to fuel smarter growth.

 

My Role:
Strategy & Research
Product Design
Design System

Stage:
Scaleup

Sector:
Marine & Boating
Wholesale & Distribution
Electronics & Technology

 
CWR_BKGD2.jpg
 
 
 
 
 
 

Right Place, Right Time, Every Time.

A digital product that leverages Verizon's location data to help enterprise clients verify the precise location of crucial employees during critical moments, preventing GPS location spoofing and ensuring workplace compliance.

 

My Role:
Strategy & Research
Product Design

Stage:
Enterprise

Sector:
Security & Risk Management
Enterprise & Workforce Management
Geolocation & Presence Verification
High-Security & Government Facilities
Technology & Software

 
Verizon_LocVer_BKGD2.jpg
 
 
 
 
 
 

Taking 5G to New Heights.

A specialized mobile application that simplifies 5G eligibility verification for multi-dwelling units (apartments and high-rises), providing a quick and accurate way for customers to determine their 5G service availability.

 

My Role:
Strategy & Research
Product Design
Marketing Strategy

Stage:
Enterprise

Sector:
Telecommunications
Network Deployment
Technology & Software
Geospatial Data
Broadband & Wireless Connectivity
Sales Enablement

 
Verizon_5GMDU_BKGD2.png
 
 
 
 
 
 

Driving Growth in the UK.

Providing creative direction to a small team producing video campaigns for the UK.

 

My Role:
Ad Campaign

Stage:
Enterprise

Sector:
Cloud Computing & SaaS
Enterprise & Business Solutions
Productivity & Collaboration Tools
Cloud Storage & Document Management
Technology & Software

 
Google_BKGD2.jpg
 
 
 
 
 
 

Riding shotgun with the challenger brand.

Designing OOH campaigns to put this company in the fast lane.

 

My Role:
Ad Campaigns
Marketing Strategy

Stage:
Scaleup

Sector:
Transportation
Ride-Sharing
Gig Economy
Technology & Software

 
Lyft_BKGD2.jpg
 
 
 
 
 
 

Designing a Day to Shop Small.

In the midst of the Great Recession, local businesses were struggling to survive. American Express wanted to empower communities and small businesses, demonstrating their commitment to economic recovery while encouraging consumer participation. The goal was to create an initiative that would drive awareness, increase foot traffic, and rally support for small businesses during the holiday season.

 

My Role:
Marketing Strategy
Ad Campaign
Brand Guidelines
Product Design
Print Production

Stage:
Enterprise

Sector:
Retail & E-commerce
Financial Services & Payments
Small Business Support & Advocacy
Event Marketing & Promotions
Holiday & Seasonal Campaigns

 
AMEX_ShipSmall_BKGD2.jpg
 
 
 
 
 
 

Start Booming.

A comprehensive initiative by American Express OPEN designed to support small business owners during the economic recovery following the Great Recession, offering digital tools, resources, and a collaborative online community.

 

My Role:
Marketing Strategy
Ad Campaign
Print Production

Stage:
Enterprise

Sector:
Financial Services & Payments
Banking & Credit Cards
Business Services

 
Booming_BKGD2.jpg
 
 
 
 
 
 

Get Lost (on Purpose) with a Personalized Adventure.

Somewhere along the way, we’ve lost our sense of adventure. To get that back, we had to come up with an entirely new approach to travel.

 

My Role:
Ad Campaign
Brand Design
Product Design
Print Production

Stage:
Enterprise

Sector:
Travel & Tourism
Lifestyle & Adventure
Innovation
Technology & Software

 
Nexpedition_BKGD2.jpg
 
 
 
 
 
 

Real Lucky Underwear. Real Positive Vibes.

Lucky Looms is a limited-edition collection of Fruit of the Loom underwear that has been specially "infused" with good vibes from some of the luckiest locations across America, creating the first-ever genuinely "lucky" underwear product.

 

My Role:
Strategy & Research
Marketing Strategy
Ad Campaign
Branding

Stage:
Enterprise

Sector:
Retail & Consumer Goods
Custom Branded Apparel
Clothing & Textiles
Manufacturing
E-commerce

 
LuckyLooms_BKGD2.jpg
 
 
 
 
 
 

Helping a brand reinvent itself.

A global pizza brand undergoing a comprehensive transformation, reimagining its approach to food, technology, and customer experience.

 

My Role:
Brand Guide Design
Packaging Design & Production
Font Design & Production

Stage:
Enterprise

Sector:
Food & Beverage
Quick Service Restaurants (QSR)
Retail & Consumer Services

 
Dominos_Header_BKGD2.jpg
 
 
 
 
 
 

From Cheap Chicken to Love-Filled Moments.

Church's Chicken is a fast-food restaurant that makes its entire menu from scratch daily, offering quality fried chicken with genuine care and craftsmanship that goes far beyond its previous perception as merely "cheap chicken."

 

My Role:
Marketing Strategy
Ad Campaigns

Stage:
Enterprise

Sector:
Food & Beverage
Quick Service Restaurants (QSR)
Retail & Consumer Services

 
Churchs_BKGD2.jpg
 
 
 
 
 
 

Founding Fathers.
Falling Prices. Fun Dining.

TGI Fridays is a casual dining restaurant chain known for its relaxed atmosphere, American fare, and creative promotions that bring fun and value to the dining experience.

 

My Role:
Ad Campaign

Stage:
Enterprise

Sector:
Food & Beverage
Quick Service Restaurants (QSR)
Retail & Consumer Services

 
TGIFridays_BKGD2.jpg
 
 
 
 
 
 

Cable so simple, You don’t need a tutor.

WOW! Ultra is a new (at the time) platform from Wide Open West Media designed to compete with larger industry giants by offering a significantly more intuitive and user-friendly entertainment solution that eliminates the typical frustrations of traditional cable services.

 

My Role:
Ad Campaign

Stage:
Enterprise

Sector:
Telecommunications
Technology & Internet Services
Media & Communications

 
WOWultra_BKGD2.jpg
 
 
 
 
 
 

Not what you’d expect from a cable company.

WOW! (Wide Open West Media) is a telecommunications provider competing against larger industry giants by offering more consumer-friendly options and service that challenges traditional cable company expectations.

 

My Role:
Ad Campaigns

Stage:
Enterprise

Sector:
Telecommunications
Technology & Internet Services
Media & Communications

 
WOWunexpected_BKGD2.jpg
 
 
 
 
 
 

Your Binge. Your Budget. Your Bundle.

WOW! (Wide Open West Media) is a telecommunications provider competing against larger industry giants by allowing customers to build personalized bundles tailored to their specific lifestyle needs and entertainment preferences.

 

My Role:
OOH Ad Campaign

Stage:
Enterprise

Sector:
Telecommunications
Technology & Internet Services
Media & Communications

 
WOWplus_BKGD2.jpg
 
 
 
 
 
 

Crafting
a Fine Spirit.

Branding a masterpiece and bringing it to life.

 

My Role:
Brand Design 
Packaging & Print Production
Brand Book Production

Stage:
Startup

Sector:
Food & Beverage
Alcohol & Spirits
Consumer Goods

 
Angels_Envy_Header_BKGD2.jpg
 
 
 
 
 
 

Capturing the Ethos of Hemingway.

Bringing a rich history into the modern world through branding and packaging.

 

My Role:
Brand Design 
Packaging & Print Production
Digital Asset Production

Stage:
Startup

Sector:
Food & Beverage
Alcohol & Spirits
Consumer Goods

 
PapasPilar_BKGD2.jpg
 
 
 
 
 
 

Designing hydration.

Updating an iconic brand and its packaging.

 

My Role:
Branding
Packaging Design & Production
Print & Digital Design & Production

Stage:
Enterprise

Sector:
Food & Beverage
Consumer Packaged Goods (CPG)
Health & Wellness

 
Vitamin_Water_NEW_BKGD2.jpg
 
 
 
 
 
 

Reframing Perceptions. Redefining Home.

Clayton Homes doesn’t just build houses in their state-of-the-art factories—they build the American Dream. By combining innovation with affordability, Clayton is redefining modern homeownership.

 

My Role:
Ad Campaign

Stage:
Enterprise

Sector:
Real Estate & Housing
Construction & Homebuilding
Manufactured & Modular Homes

 
ClaytonHomes_BKGD2.jpg
 
 
 
 
 
 

Inspiring Action. Driving Lasting Change.

The American Heart Association (AHA) is dedicated to saving lives through education, research, and advocacy. Their mission is to promote heart health and prevent cardiovascular disease, encouraging individuals to take action for a longer, healthier life.

 

My Role:
Marketing Strategy
Ad Campaign
Experiential
Product Strategy
Design

Stage:
Nonprofit

Sector:
Healthcare
Medical Research & Innovation
Public Health
Education & Research

 
AHA_BKGD2.jpg
 
 
 
 
 
 

A Global Movement for Clean Water.

Flash Flood For Good was a global initiative launched to bring clean drinking water to children in Rwanda, Ethiopia, and Myanmar through the P&G Children’s Safe Drinking Water Program, distributed by World Vision Water, a leading provider of life-saving water resources.

 

My Role:
Marketing Strategy
Ad Campaign
Social
Product Design

Stage:
Nonprofit

Sector:
Philanthropy
Public Health & Humanitarian Aid
Global Health & Disease Prevention
Corporate Social Responsibility (CSR) Initiatives

 
FlashFlood_BKGD2.jpg