Dive into a selection of my work that seamlessly blends strategic insight with bold design.
From scaling digital products and shaping brand identities to leading marketing strategies and crafting high-impact ad campaigns, each project embodies innovation, collaboration, and a relentless drive to create lasting impact across industries, platforms, and audiences.
Revaire reimagines air travel with a members-only network, offering exclusive access to luxury flights and shared charters at exceptional value, along with connections to a world of like-minded achievers.
My Role:
Product Strategy
Product Design
Branding
Design System
Stage:
Startup
Sector:
Travel & Leisure
Aviation & Aerospace
Technology
Membership
The Transmitter is an essential resource for the neuroscience community, dedicated to helping scientists at all career stages stay current and build connections. The publication aims to deliver useful information, insights, and tools to build bridges across neuroscience and advance research.
My Role:
Strategy & Research
Branding
Product Design
Design System
Stage:
Nonprofit
Sector:
Media & Publishing
Science & Research
Healthcare & Neuroscience
Technology & Digital Platforms
Connecting users to world-changing scientific ideas, and the fascinating people who pursue them.
My Role:
Strategy & Research
Branding
Font Design
Product Design
Design Ops
Design System
Content Strategy
Marketing Strategy
Documentary TV Series
Stage:
Enterprise
Sector:
Artificial Intelligence (AI)
Machine Learning (ML)
Robotics
Space
Emerging Technology
Innovation
Tech Conferences
Disgo is a new kind of GPS navigation app developed by Verizon Location Services that rewards users simply for driving around, transforming the standard navigation experience into an engaging platform that appeals to a younger demographic.
My Role:
Strategy & Research
Branding
Product Design
Design System
Stage:
Startup
Sector:
Automotive & Transportation
GPS Navigation & Mapping
Telematics
Gamification
Rewards Programs
Blending cartographic principles and savvy design to update web and mobile versions of MapQuest’s offerings for over 30 million monthly users.
My Role:
Strategy & Research
Branding
Product Design
Design System
Cartography
Marketing
Stage:
Scaleup
Sector:
Automotive & Transportation
GPS Navigation & Mapping
Telematics
Location-Based Services (LBS)
Travel & Trip Planning
A new way to recommend a local, service-based business in your neighborhood.
My Role:
Strategy & Research
Product Design
Marketing
Stage:
Scaleup
Sector:
Technology & Software
Social Media & Online Communities
Local Networking
Community Engagement
Local Business & Services Discovery
Advertising
From stone-age to the 21st century, FedEx Ground Drivers now have a GPS app.
My Role:
Strategy & Research
Product Design
Stage:
Enterprise
Sector:
Logistics & Supply Chain
Transportation & Delivery Services
Technology & Software
GPS Navigation & Mapping
Telematics
Location-Based Services (LBS)
Using the power of UX Leadership and Design Thinking to create an ecosystem of digital products, and new processes for an antiquated Midstream company to improve efficiency, reliability, safety, environmental responsibility, and fiscal stewardship.
My Role:
Strategy & Research
Branding (Product Line)
Product Design
Design Ops
Design System
Marketing Strategy
Stage:
Enterprise
Sector:
Energy
Natural Gas
Logistics & Supply Chain for Energy
Transformed CWR’s application and onboarding processes, boosting customer conversion rates and reducing support calls, while equipping them with insights and streamlined workflows to fuel smarter growth.
My Role:
Strategy & Research
Product Design
Design System
Stage:
Scaleup
Sector:
Marine & Boating
Wholesale & Distribution
Electronics & Technology
A digital product that leverages Verizon's location data to help enterprise clients verify the precise location of crucial employees during critical moments, preventing GPS location spoofing and ensuring workplace compliance.
My Role:
Strategy & Research
Product Design
Stage:
Enterprise
Sector:
Security & Risk Management
Enterprise & Workforce Management
Geolocation & Presence Verification
High-Security & Government Facilities
Technology & Software
A specialized mobile application that simplifies 5G eligibility verification for multi-dwelling units (apartments and high-rises), providing a quick and accurate way for customers to determine their 5G service availability.
My Role:
Strategy & Research
Product Design
Marketing Strategy
Stage:
Enterprise
Sector:
Telecommunications
Network Deployment
Technology & Software
Geospatial Data
Broadband & Wireless Connectivity
Sales Enablement
Providing creative direction to a small team producing video campaigns for the UK.
My Role:
Ad Campaign
Stage:
Enterprise
Sector:
Cloud Computing & SaaS
Enterprise & Business Solutions
Productivity & Collaboration Tools
Cloud Storage & Document Management
Technology & Software
Designing OOH campaigns to put this company in the fast lane.
My Role:
Ad Campaigns
Marketing Strategy
Stage:
Scaleup
Sector:
Transportation
Ride-Sharing
Gig Economy
Technology & Software
In the midst of the Great Recession, local businesses were struggling to survive. American Express wanted to empower communities and small businesses, demonstrating their commitment to economic recovery while encouraging consumer participation. The goal was to create an initiative that would drive awareness, increase foot traffic, and rally support for small businesses during the holiday season.
My Role:
Marketing Strategy
Ad Campaign
Brand Guidelines
Product Design
Print Production
Stage:
Enterprise
Sector:
Retail & E-commerce
Financial Services & Payments
Small Business Support & Advocacy
Event Marketing & Promotions
Holiday & Seasonal Campaigns
A comprehensive initiative by American Express OPEN designed to support small business owners during the economic recovery following the Great Recession, offering digital tools, resources, and a collaborative online community.
My Role:
Marketing Strategy
Ad Campaign
Print Production
Stage:
Enterprise
Sector:
Financial Services & Payments
Banking & Credit Cards
Business Services
Somewhere along the way, we’ve lost our sense of adventure. To get that back, we had to come up with an entirely new approach to travel.
My Role:
Ad Campaign
Brand Design
Product Design
Print Production
Stage:
Enterprise
Sector:
Travel & Tourism
Lifestyle & Adventure
Innovation
Technology & Software
Lucky Looms is a limited-edition collection of Fruit of the Loom underwear that has been specially "infused" with good vibes from some of the luckiest locations across America, creating the first-ever genuinely "lucky" underwear product.
My Role:
Strategy & Research
Marketing Strategy
Ad Campaign
Branding
Stage:
Enterprise
Sector:
Retail & Consumer Goods
Custom Branded Apparel
Clothing & Textiles
Manufacturing
E-commerce
A global pizza brand undergoing a comprehensive transformation, reimagining its approach to food, technology, and customer experience.
My Role:
Brand Guide Design
Packaging Design & Production
Font Design & Production
Stage:
Enterprise
Sector:
Food & Beverage
Quick Service Restaurants (QSR)
Retail & Consumer Services
Church's Chicken is a fast-food restaurant that makes its entire menu from scratch daily, offering quality fried chicken with genuine care and craftsmanship that goes far beyond its previous perception as merely "cheap chicken."
My Role:
Marketing Strategy
Ad Campaigns
Stage:
Enterprise
Sector:
Food & Beverage
Quick Service Restaurants (QSR)
Retail & Consumer Services
TGI Fridays is a casual dining restaurant chain known for its relaxed atmosphere, American fare, and creative promotions that bring fun and value to the dining experience.
My Role:
Ad Campaign
Stage:
Enterprise
Sector:
Food & Beverage
Quick Service Restaurants (QSR)
Retail & Consumer Services
WOW! Ultra is a new (at the time) platform from Wide Open West Media designed to compete with larger industry giants by offering a significantly more intuitive and user-friendly entertainment solution that eliminates the typical frustrations of traditional cable services.
My Role:
Ad Campaign
Stage:
Enterprise
Sector:
Telecommunications
Technology & Internet Services
Media & Communications
WOW! (Wide Open West Media) is a telecommunications provider competing against larger industry giants by offering more consumer-friendly options and service that challenges traditional cable company expectations.
My Role:
Ad Campaigns
Stage:
Enterprise
Sector:
Telecommunications
Technology & Internet Services
Media & Communications
WOW! (Wide Open West Media) is a telecommunications provider competing against larger industry giants by allowing customers to build personalized bundles tailored to their specific lifestyle needs and entertainment preferences.
My Role:
OOH Ad Campaign
Stage:
Enterprise
Sector:
Telecommunications
Technology & Internet Services
Media & Communications
Branding a masterpiece and bringing it to life.
My Role:
Brand Design
Packaging & Print Production
Brand Book Production
Stage:
Startup
Sector:
Food & Beverage
Alcohol & Spirits
Consumer Goods
Bringing a rich history into the modern world through branding and packaging.
My Role:
Brand Design
Packaging & Print Production
Digital Asset Production
Stage:
Startup
Sector:
Food & Beverage
Alcohol & Spirits
Consumer Goods
Updating an iconic brand and its packaging.
My Role:
Branding
Packaging Design & Production
Print & Digital Design & Production
Stage:
Enterprise
Sector:
Food & Beverage
Consumer Packaged Goods (CPG)
Health & Wellness
Clayton Homes doesn’t just build houses in their state-of-the-art factories—they build the American Dream. By combining innovation with affordability, Clayton is redefining modern homeownership.
My Role:
Ad Campaign
Stage:
Enterprise
Sector:
Real Estate & Housing
Construction & Homebuilding
Manufactured & Modular Homes
The American Heart Association (AHA) is dedicated to saving lives through education, research, and advocacy. Their mission is to promote heart health and prevent cardiovascular disease, encouraging individuals to take action for a longer, healthier life.
My Role:
Marketing Strategy
Ad Campaign
Experiential
Product Strategy
Design
Stage:
Nonprofit
Sector:
Healthcare
Medical Research & Innovation
Public Health
Education & Research
Flash Flood For Good was a global initiative launched to bring clean drinking water to children in Rwanda, Ethiopia, and Myanmar through the P&G Children’s Safe Drinking Water Program, distributed by World Vision Water, a leading provider of life-saving water resources.
My Role:
Marketing Strategy
Ad Campaign
Social
Product Design
Stage:
Nonprofit
Sector:
Philanthropy
Public Health & Humanitarian Aid
Global Health & Disease Prevention
Corporate Social Responsibility (CSR) Initiatives
