Building Bridges for Brilliant Minds.

The Transmitter is an essential resource for the neuroscience community, dedicated to helping scientists at all career stages stay current and build connections. The publication aims to deliver useful information, insights, and tools to build bridges across neuroscience and advance research.

thetransmitter.org

 

My Role:
Strategy & Research
Branding
Product Design
Design System

Stage:
Nonprofit

Sector:
Media & Publishing
Science & Research
Healthcare & Neuroscience
Technology & Digital Platforms

 
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The Problem:

How do we address the lack of a centralized, reliable online resource for the neuroscience community to stay informed, share ideas, and connect with peers when existing platforms are fragmented and often hidden behind paywalls?

 

The Solution:

Create a dynamic and user-centric hub tailored to the needs of the neuroscience community, combining engaging content, community-building features, and intuitive design to serve as the definitive resource for neuroscientists at all career stages.

 

Key Components:

  • Engaging Content Platform – Empowered the editorial team with tools to consistently deliver high-quality news, analysis, and features written by leading experts, supporting multimedia content including video interviews, podcasts, and interactive infographics.

  • Community-Building Strategy – Developed a roadmap to foster a sense of community through interactive elements like discussion forums, live sessions with thought leaders, and user-moderated research opportunities.

  • User-Centric Experience Design – Created an intuitive, responsive platform through comprehensive UX/UI design that prioritizes ease of navigation, content discoverability, and personalized experiences based on individual research interests.

  • Optimized Editorial Workflow – Implemented a high-performance content management system that streamlined editorial processes, supporting advanced scheduling, automated publishing, and content performance tracking to significantly boost productivity.

  • Strategic Brand Development – Directed the creation of a cohesive brand identity that resonates with the scientific community, emphasizing credibility, innovation, and connection to establish The Transmitter as a modern, authoritative voice in neuroscience.

 
 
 
 
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Homepage: Desktop and Mobile

Article: Desktop and Mobile

Contributor Showcase: Desktop and Mobile

 
 
 
 

The work behind the work.

 
 
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Audience and Personas

 
 
 

The Strategy

 
 
 

The Wireframes

 
 
 
 

The Results:

  • Established Authority – Quickly positioned The Transmitter as a leading resource in the neuroscience community, significantly increasing returning users within the first six months.

  • Seamless User Migration – Successfully transitioned Spectrum News users to the new platform, ensuring continuity while introducing them to enhanced features and content.

  • Enhanced Community Engagement – Implemented interactive features and community-building initiatives that resulted in significant increases in user interactions, including comments, discussions, and content shares.

  • Superior User Experience – Delivered a visually stunning, user-friendly design that led to high user satisfaction scores and improved retention rates.

  • Production Efficiency – Created a streamlined CMS that reduced content production time, enabling the editorial team to publish more timely and relevant articles while maintaining high editorial standards.​​​​​​​​​​​​​​​​

 
 
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