Riding shotgun with the challenger brand.

Designing OOH campaigns to put this company in the fast lane.

My Role:
Ad Campaigns
Marketing Strategy

Stage:
Scaleup

Sector:
Transportation
Ride-Sharing
Gig Economy
Technology & Software

CAMPAIGN: Riding is the new driving.

This campaign declared that riding with Lyft would be a much more pleasant experience than sitting in traffic, trying to find parking, dealing with distracted drivers, keeping up with vehicle maintenance—and let’s not forget about avoiding a DUI.

CAMPAIGN: Riding on the bright side.

You pretty much only have two choices when it comes to ridesharing — a good one, and a great one. This simple campaign message highlights how Lyft drivers are the happier choice which will make your day more enjoyable by extension. We all win when we treat each other better.