Somewhere along the way, we’ve lost our sense of adventure. To get that back, we had to come up with an entirely new approach to travel.
My Role:
Ad Campaign
Brand Design
Product Design
Print Production
Stage:
Enterprise
Sector:
Travel & Tourism
Lifestyle & Adventure
Innovation
Technology & Software
Travel has become predictable. Thanks to the convenience of modern technology, we’ve managed to plan, program and arrange the spontaneity right out of our vacation plans. What ever happened to the excitement of discovery and the exhilaration of the journey? Somewhere along the way, we’ve lost our sense of adventure. To get that back, we had to come up with an entirely new approach to travel.
But we didn’t just throw a dart at a map and put someone on a plane. Before sending our Nextpeditioners off into the great unknown, we asked a few questions. Once we got a bead on their personality and what they were into, we set these daring adventurers up with a travel sign (imagine a horoscope for travel), a virtual travel companion, a personalized dossier, access to a global network of travel experts and a few words of advice… Be ready for what’s next.
We asked people to plunge into the unknown, and let the adventure unfold before their eyes. Essentially, we dared people to embark on a journey without knowing where they’re going, or even what they’ll be doing once they get there.
Because when technology and the world’s most trusted network of travel experts team up, you’re in for something that’s more than just travel. And thus, the adventure returns in all its glory by asking yourself one simple question, “What’s next?”
